Rainbow Street Urban Regeneration Project

Client : Greater Amman Municipality (GAM)

Location : Rainbow Street, Amman- Jordan

Year :  2006

The Street enjoys a central location between East and West Amman and is well connected to the Downtown Area (Wast al Balad) through a magnificent web of specialty Ammani Steps of memory. The area around Rainbow Street is one of Amman’s oldest residential neighborhoods and is blessed with a variety of architectural resources representing a testimonial to the evolution of architecture in the City. Furthermore, the area is blessed with a diverse mixed use urban neighborhood with corner shops, retail, cultural centers, residential, religious buildings, cinemas, libraries & research centers, literary cafes, ethnic and local restaurants, and special environmentally conscious institutions.

The 1960s and 70s witnessed the emergence of an active public sphere in Rainbow Street where urban growth in Amman was also affected by the influx of Palestinians to Jordan after 1967 and also the oil boom boosted the emergence of new urban centers (Other than in Downtown Amman) at the residential hills flanking the downtown of which Rainbow Street was a major one.

By the early 1970s, book shops, cinemas, banks, and cultural centers were opened in Rainbow Street which took its name after Rainbow Cinema. During the 1980s and parts of the 90s decade, the Street and the area lost part of its symbolic and economic value due to competitions from newer developed areas in Amman; yet Rainbow Street and for the past 10 years or so, is witnessing a subtle, yet significant comeback. Rainbow is becoming popular again with a booming café culture, craft shops, bookshops, and the thirty-something clientele; and until now, and fortunately, it kept (Until now) its mixed-use (Residential-Commercial) character.